Promo & marketing on DISCO: your quick start guide

DISCO is built around the core tasks promo and marketing teams do every day: getting releases into the platform, packaging them properly, and sharing securely. This guide covers the main features you'll use, depending on your focus - whether that's DSP pitching, radio servicing, or press and publicity.
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CONTENTS

Getting music into DISCO

There are a few ways to bring tracks in, depending on how they're delivered to you:

Playlist Creator - drag files in from your desktop and they're ready to use straight away.

Inboxes - share your DISCO Inbox link with artists, managers, or partners and they drop music directly in. No downloading, no re-uploading, no chasing files.

Save to DISCO mobile app - if you receive tracks via email, WhatsApp, or WeTransfer, save them in a couple of taps using the DISCO app.

Shared Channels - if your partners or label contacts are also on DISCO, you can set up a shared Channel to pass content back and forth without leaving the platform.

DDEX feed - if you are an in-house team at a label and your distributor supports it, releases can feed directly into DISCO automatically.

Search

Search by release title, artist name, album, ISRC, UPC, or release date. Filter by Channel or Inbox to keep results scoped to the right project.

For global teams pitching by region, filtering search results by Channel keeps your regional catalogues cleanly separated.

Playlists & Pages

Playlists

The quickest way to share a release or collection of tracks. Drag tracks from search into a new Playlist, add a title, and share. Three sharing options:

  • Generic link - anyone with the link can access
  • Email from DISCO - sent from the playlist share area
  • Assigned share link - tied to a specific recipient so you know exactly who's listened, when, and for how long

Playlist stats (streams, downloads, per-track engagement) are available on every Playlist - useful for reporting back to labels, artists, or management.

Artist / Album Pages

These go beyond a basic Playlist. A Page can include audio, press kit, images, videos, DSP one-sheet, chart stats, and any other supporting materials - all in one shareable link. Clean, professional, and far less work than building a PDF one-sheet.

Security options

  • Watermarking - enable per Playlist. Each recipient gets a uniquely watermarked file, so if audio leaks, you can trace it back to the source. Applied automatically when sharing via the Email Creator.
  • Password protection - add a password to any Playlist link.
  • Expiry links - set a link to expire after a specific date.

Organising your catalogue

How you set up Channels depends on your team structure, but here are the most common approaches:

  • By region - one Channel per territory (UK, US, EU, etc.). Good for global teams where different people pitch to different markets.
  • By format or genre - useful if you're managing a mixed catalogue.
  • By recipient type - a Channel for DSP pitching, one for radio, one for press.

Whatever structure you use, save Playlists to the relevant Channel so everything stays organised.

Email Creator

DISCO's built-in email tool is designed specifically for music promo - embed Playlists directly into campaigns and track engagement per track, per recipient.

Contacts & lists - upload contacts individually or via CSV. Tag them (radio, DSP, press, region) and filter your list before each send.

Templates - create a draft, give it a clear name so the team knows it's a template, and duplicate it for each campaign.

Custom domain - sending from your own domain improves deliverability and looks more professional. You'll need IT to set this up, but it's worth doing early.

Building emails - block-based editor, similar to Mailchimp. Embed Playlists, add images, link to press materials. Recipient-level analytics (opens, clicks, track streams, downloads) are available after sending.

Scheduling - set sends based on your recipients' time zones.

Note on test emails: Test sends often land in junk. This is a spam filter behaviour - your email provider flags it because the message appears to come from inside your company but wasn't sent from your company's servers. It doesn't affect sends to external recipients.

Analytics

Every Playlist and email campaign generates engagement data:

  • Email open and click rates - calculated per unique recipient. Multiple opens by the same person count as one.
  • Track streams and downloads - per track, per Playlist.
  • Playlist downloads - full Playlist download counts.
  • Recipient-level reporting - see exactly who listened to what and for how long.

Useful for reporting back to labels, artists, or management, and for understanding which contacts are actually engaging with your pitches.

Watermarking & leak tracking

When sharing pre-release or sensitive material:

  • Enable watermarking on the Playlist before sharing.
  • If you share via the Email Creator, each recipient automatically gets a unique link - leaks can be traced back to a specific contact.
  • If audio does leak, you can upload it back into DISCO to identify the source.
  • For extra control, share Playlists directly to named individuals rather than using a generic link.

Common limitations & workarounds

Email templates - not a built-in feature. Use duplicated drafts instead; just name them clearly so the team knows they're templates.

Bounce / undelivered reports - not visible in the app. If you need this data for list clean-up, DISCO support can pull it from the backend for campaigns sent in the last 3 months.

Regional addresses - the sender address pulls from your business settings. For global teams needing region-specific addresses, keep the business name in settings and add a text block in the email body for the regional address.

Subscribe button - DISCO doesn't have a native subscribe block. Add a button that links out to wherever you manage subscriptions.

Video in emails - email clients don't support video playback. Workaround: insert an image and link it to the video URL.

Resources & case studies

Questions answered