Email Campaign Analytics

You can build stronger relationships by understanding how your contacts access and interact with email content. In this article, we explore the email analytics dashboard, where you can gain valuable insights into your recipients' behavior around campaigns and pitches.

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CONTENTS

Preparing to Send Your Campaign

Send a Test Email

It's a good idea to first send a test email to yourself to proofread and catch issues with broken links, design, formatting, etc.

Click the “Send test email” button to send yourself a copy:

Highlight the send test email button

Click "Next" once your email campaign is ready to go.

Confirm and Send

The final confirmation step provides quick links to edit email details (subject, recipients, etc.) in case you need to make any final adjustments.

When you're ready, click “Send email” at the top right:

Confirm and send tab in the email creator

A final pop up will appear for you to confirm and send. Good job! 🙌

Send campaign final warning

View the Campaign Access Stats

The email analytics dashboard displays open rates, click rates, user engagement metrics, stream and download stats, and more.

To view your email campaign analytics, click the Stats icon in the dashboard:

Highlight campgain stats icon in email creator dashboard

Open and Click Rates

These rates are calculated as a percentage of the total unique recipients who took action, irrespective of the number of times each individual clicked or opened a particular message.

In this example, 6 out of 10 recipients opened an email and clicked links, so the rate is 60%.

Click and Open rates
The total number of opens and clicks generated by recipients is listed above the rate.

View Track-Specific Engagement

From the Most Engaged Users section, select “View all” to see the full list of recipients and their engagement:

Highlight button to open the most active user table
  • Hover over the numbers to view corresponding track titles in the Track Streams, Track Downloads, and Playlist Downloads columns.
  • Click the header names to rearrange the table:
Hover over numbers to see track names
Each recipient's playlist engagement will be recorded in the Contact Activity tab as well as in the playlist stats dashboard.

Questions answered

Can I see who streamed and downloaded my tracks in the email campaign?

Can I send a test email?

Where can I see the open and click rates for my campaign?